Welcome to The Empower Circle

The Empower Circle encompasses all that you love about Empower, the dance studio, the Foundation, and now with a store in downtown Durham, virtual events, and so much more. 


To stay in the know, sign up for our mailing list to receive regular updates about our new initiatives. By choosing your interests on the Join the Circle sign up button, we can make sure that you receive the information that fascinates you. 

“We are driven by our belief in the incredible power and effusive joy of cultivating confidence and community through movement.” 

— Nicole Oxendine, Founder, and CEO, The Empower Circle

Visit our online store or downtown Durham location both opening soon!

Offering dancewear, subscription gift boxes,

and Empower Wear.


Providing young artists, regardless of economic circumstances, exposure to 

the power and pursuit of 

the arts. Learn more at


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Offering dance and

fitness classes for children, teens, and adults.

Learn more at


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© 2020 The Empower Circle

Located in the heart of the Historic Black Wall Street in downtown Durham, NC, The Empower Circle is a family-run business committed to strengthening community and creating products and services to help children and families.

Empower initially started as a dance studio in 2015, as a place to cultivate community through dance and movement. After seeing a need to further inspire and empower children and their families, The Empower Circle is expanding its reach to encourage, support, and ensure a safe space for populations who are generally overlooked, underrepresented, and misunderstood.

Under the direction of its founder and CEO Nicole Oxendine, Empower will continue with the successful studio and connected nonprofit foundation, in line with its commitment to corporate responsibility. In addition, The Empower Circle will charter new territories with books, retail merchandise, community engagement consulting, and other initiatives that will empower communities through art around the world.